I am going to spend up until Christmas answering the BICeBe 2019 international poster design brief, researching 'The Era of Disinformation’ and ‘Female Empowerment’. I aim to create 2 political posters and one gif. After Christmas I would like to continue answering briefs based around social issues, raising awareness and making a comment.
I want to have a series of completed poster briefs with supporting sketchbooks by the end of the year. I also want to have done some more client work while I still have the support of Uni, as I've been struggling with this lately. I also need to start marketing myself online through a professional Instagram and wbsite. I am also going to start a journal where I document interesting social issues that I have read about and potential design concepts.
Visually, I want my work to be bold, bright and immediate. I am going to start by limiting myself to 1/2 colours and trying to extract any unnecessary for the storytelling. I have found that creating simple/ direct work effective within the context of social poster design. I also want to continue using visual metaphors comparisons and comments.
By crafting my images this way, I want my images to be alluring and grabs people’s attention, particularly on social media. I want them to be visually drawn into my image before being exposed to the dark edge/ harsh reality of the social issue (heightening the impact). Creating these contrasts with movement is also something that I want to continue exploring. My work is aimed at young adults and particularly socially aware individuals.
I am going to continue working digitally, using Photoshop, Illustrator and After Effects. However, I want to bring a handmade feel back into my work. I want to play with handmade and print textures and to start thinking about how I can simulate these digitally to speed up my production process.
My main ambitions for the year are to continue building a commercial portfolio based around researching and communicating social issues. I am going to use the next brief to make sure this is definitely the direction I want to go in. I want my work to spur change, rather than telling a narrative or decorating. I also want to hone in on my production process, creating an aesthetic that works for me. Finally, I want to start thinking about how I can bring more activism into my life outside of image making. It might be interesting to back some of my images with campaigns. A question that I keep asking myself is how much difference can an image alone really make?
