Study Task 4 : Animated Shorts/ Strings

Andre de Loba
Moving overlays/ print texture - hand made
Jittery animation/ slow pace/ soundtrack = mood
smooth transitions - zoom/ intensified effect
Complex subject made childlike - text, tone

https://vimeo.com/78389117

Ray Lai
Moving cutouts (expanding/ rotating)  + effects (flashing, colour changing) + fade transitions = SIMPLE
Intense sundtrack = speed
Ambiguous, loud, flickering - melancholy

https://www.itsnicethat.com/articles/lei-lei

Wieden + Kennedy

Complex collage/ simplistic animation
Sharp, Complex soundtrack = LIFE

Key component in colour - follow through panning scene

Stunted character movement, voices - Humour

https://vimeo.com/232952984